Cross-cultural Marketing pdf epub mobi txt 电子书 下载 2024


Cross-cultural Marketing

简体网页||繁体网页
Burton, Dawn
2009-1
328
$ 63.22
9780415448932

图书标签:  


喜欢 Cross-cultural Marketing 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-28

Cross-cultural Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Cross-cultural Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Cross-cultural Marketing pdf epub mobi txt 电子书 下载 2024



图书描述

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society.In this book, an extensive range of cross-cultural marketing issues is addressed, including: cross-cultural consumer behaviour; cross-cultural management practice; promotional strategies; product development; distribution; and, marketing research methods. "Cross-cultural Marketing" offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

Cross-cultural Marketing 下载 mobi epub pdf txt 电子书

著者简介


图书目录


Cross-cultural Marketing pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Cross-cultural Marketing pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有