Internet Marketing pdf epub mobi txt 电子书下载 2024

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Sheth, Jagdish N./ Eshghi, Abdolreza/ Krishnan, Balaji C.

2000-8

432

$ 126.50

9780030321337

图书标签: US Marketing

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发表于2024-11-24

Internet Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Internet Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.

Internet Marketing 下载 mobi epub pdf txt 电子书