The Business of Spirits pdf epub mobi txt 电子书下载 2024

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Rothbaum, Noah

Kaplan

2007-9

208

$ 28.19

HRD

9781427754752

图书标签: 酒

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发表于2024-11-24

The Business of Spirits epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Business of Spirits pdf epub mobi txt 电子书下载 2024

图书描述

Walk into a liquor store today and you'll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, "The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, " is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what's now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.

The Business of Spirits 下载 mobi epub pdf txt 电子书