Managing Quality Cultural Tourism pdf epub mobi txt 電子書下載2025

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出版者:

作者:Boniface, Priscilla

出品人:

頁數:144

译者:

出版時間:1995-11

價格:$ 146.90

裝幀:

isbn號碼:9780415099851

叢書系列:The Heritage: Care-Preservation-Management

圖書標籤:

文化旅遊
旅遊管理
質量管理
旅遊規劃
可持續旅遊
文化遺産
旅遊營銷
目的地管理
遊客體驗
服務質量

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具體描述

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.