Radio, TV and Modern Life pdf epub mobi txt 电子书下载 2024

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Scannell, Paddy

1996-11

208

990.00元

9780631198741

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发表于2024-11-11

Radio, TV and Modern Life epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Radio, TV and Modern Life pdf epub mobi txt 电子书下载 2024

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Written by one of the foremost and widely–respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

Radio, TV and Modern Life 下载 mobi epub pdf txt 电子书