具體描述
You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think "small" and get personal.)
著者簡介
Eric Karjaluoto is a founding partner of the digital agency smashLAB. He has directed projects for groups including CN, Tourism Vancouver, and Canadian Heritage. He is a strong advocate of strategy and pragmatism in design.
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