MARKETING MANAGEMENT pdf epub mobi txt 電子書下載 2024

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J. Paul Peter

McGraw-Hill/Irwin

2008-10-03

800

$ 227.98

Hardcover

9780073381138

圖書標籤: Marketing

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发表于2024-11-13

MARKETING MANAGEMENT epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

MARKETING MANAGEMENT pdf epub mobi txt 電子書下載 2024

圖書描述

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

MARKETING MANAGEMENT 下載 mobi epub pdf txt 電子書