Building Design Strategy: Using Design to Achieve Key Business Objectives pdf epub mobi txt 电子书下载 2024

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Thomas Lockwood

Allworth Press

November 11, 2008

256

$24.95

9781581156539

图书标签: 设计策略设计管理设计与文化设计论文英语艺 business

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发表于2024-11-10

Building Design Strategy: Using Design to Achieve Key Business Objectives epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Building Design Strategy: Using Design to Achieve Key Business Objectives pdf epub mobi txt 电子书下载 2024

图书描述

How can design be used to solve business problems? That’s the question answered, in many innovative ways, by Building Design Strategy. This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design

to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

Building Design Strategy: Using Design to Achieve Key Business Objectives 下载 mobi epub pdf txt 电子书

著者简介

Thomas Lockwood is president of The Design Management Institute and an international authority

on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.