Shopper Marketing pdf epub mobi txt 電子書下載 2025

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Markus STAHLBERG

Kogan Page

200911

256

£29.95

Hardback, Dimensions 234 x 156 MM Language English

9780749457020

圖書標籤: KoganPage

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发表于2025-02-20

Shopper Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Shopper Marketing pdf epub mobi txt 電子書下載 2025

圖書描述

Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.

Shopper Marketing 下載 mobi epub pdf txt 電子書

著者簡介

Markus Stahlberg and Ville Maila are the CEO and Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

圖書目錄

Shopper Marketing pdf epub mobi txt 電子書下載

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http://www.neurosciencemarketing.com/blog/articles/shopper-marketing.htm?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=neuromarketing From a neuromarketing standpoint, the point of sale is a potent place to make a branding impression. One has...

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