Understanding Business pdf epub mobi txt 電子書下載2025

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著者簡介

威廉·尼剋爾斯（William Nickels），美國俄亥俄州立大學博士，馬裏蘭大學帕剋分校教授（已退休），教學經驗超過30年，四度獲頒“傑齣教師奬”。

吉姆·麥剋修（Jim McHugh），美國林登沃德大學工商管理碩士，聖路易斯社區大學森林公園分校商學與經濟學係主任，林登沃德大學客座教授，具有豐富的教學和實踐經驗。

蘇珊·麥剋修（Susan McHugh），美國密蘇裏大學教育學碩士，課程開發專傢，在成人教育和課程開發方麵擁有豐富的訓練與實踐，為本書開發瞭完善的教學係統。

譯者簡介

陳智凱，颱灣大學國際企業學博士，颱北教育大學文化産業學係及研究所助理教授。

黃啓瑞，颱灣大學國際企業學博士，緻理技術學院國際貿易係助理教授，颱北大學閤作經濟係助理教授。

黃延峰，專職譯者，匯聚多年職場知識、訓練和經驗，潛心翻譯圖書，現已譯書20多本，主要有《經濟學大師們》《證券交易新空間》等

出版者:McGraw-Hill/Irwin

作者:William Nickels

出品人:

頁數:569

译者:

出版時間:2009-10-6

價格:1573.00 元

裝幀:Hardcover

isbn號碼:9780073511702

叢書系列:

圖書標籤:

商業
營銷
經濟
教材
business
英文原版
美國
經管

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"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.