Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell??s Blink
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition??a suite of gut feelings that have evolved over the millennia specifically for making decisions. ??Gladwell drew heavily on Gigerenzer??s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma?? (BusinessWeek).
Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. He has won numerous prizes, including the 1992 AAAS Prize for Behavioral Science Research and the 2002 German Science Book of the Year Prize. He has been professor of psychology at the University of Chicago and the John M. Olin Distinguished Visiting Professor at the School of Law, University of Virginia.
相信很多人看到这个题目的第一反映是,什么是直觉?直觉哪里改变我们的世界了?其实,人们有这样的疑问反而是一种正常表现,因为当前,就普通人而言,直觉还是一个未知的神秘领域。 有这样一个故事:蜈蚣有很多腿,各腿配合默契,走起路来健步如飞。壁虎见了很好奇,就问蜈蚣...
评分 评分相信很多人看到这个题目的第一反映是,什么是直觉?直觉哪里改变我们的世界了?其实,人们有这样的疑问反而是一种正常表现,因为当前,就普通人而言,直觉还是一个未知的神秘领域。 有这样一个故事:蜈蚣有很多腿,各腿配合默契,走起路来健步如飞。壁虎见了很好奇,就问蜈蚣...
评分有天跟一位做景观设计的朋友聚餐,吃完饭后到附近的一个小公园散步,她忽然停下来,看向面前的行道树,“我就说刚看上去怎么怪怪的,原来是小叶女贞里混栽了海桐。” 我顺着她的手指看过去,两种植物长得极其相似,都开着小小的百花,除了叶片的颜色深浅略有不同之外,对我这...
评分《Gut Feelings》provides a new angle towards 2 concepts proved by Nobel laureat Amos Tversky and Daniel Kahneman: 1. Human beings are fundamentally illogical; 2. Framing effect; If you have ever read some popular psychological books, I'm quite sure y...
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