图书标签: 心理学 Business 美国 爱自己 方法论 思维 书摘 finance
发表于2024-12-25
The Halo Effect pdf epub mobi txt 电子书 下载 2024
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more. Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great . Rosenzweig identifies nine popular business delusions. Among them: The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks. The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance. The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested. In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure. Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.
罗森维(Phil Rosenzweig),瑞士洛桑国际管理学院(IMD)战略及国际管理教授。
拥有25年商业及学术界经验,获加州大学经济学学士和工商管理硕士学位,并在沃顿商学院获得博士学位。
曾在惠普任职七年,并在哈佛商学院执教六年,在欧洲、美洲、亚洲等地区都开设了有关执行的课程,并为微软、戴姆勒-奔驰、雷诺、雅高、迪拜铝业、沃达丰、MTN等著名企业提供顾问服务,主要研究领域为全球战略制定、跨国企业组织设计、行业分析和竞争、客户服务、FDI。
目前已出版《国际管理:教程与案例》(International Management, Text and Cases)(合著)、《加速国际化成长》(Accelerating International Growth)(合著)等著作。
有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.
评分有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.
评分有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.
评分有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.
评分有点意思。如果调查的信息只是当初新闻报道里的描述,那只能知道人们是怎么描述它的,而不能知道事实。there's no fixed formula for it.
商场如战场,向来胜者为王败者寇。 在众多畅销书、商业报道的引导之下,对于商业成功之秘密,围观的读者们也采取了同样的逻辑:成功的企业做的什么都是对的,比如企业多元化扩张,发展势头不错,大家都说,啊,看来多元化是成功的关键;过两年,这企业一不小心倒了,大家又说...
评分其实这本书根本不需要看它冗长的阐述。 是本好书,但是大致知道说什么就好了,畅销书大多不适合反复的花大量的时间来看——这本书我是在地铁上看完的 1、杂志,分析师们、商业评论者。往往都是结果导向的,每当一个企业在某段时间,取得了一个好的结果,就会被研究,就会被各...
评分(一).光环效应(halo effect) 身边的光环 一名上流社会淑女和一个卖花女的区别不在于她们自身的举止,而在于周围人怎么对待她们。 ——萧伯纳(George Bernard Shaw) 《卖花女》(Pygmalion) 第一次世界大战期间,美国心理学家爱德华·桑代克(Edward ...
评分其实这本书根本不需要看它冗长的阐述。 是本好书,但是大致知道说什么就好了,畅销书大多不适合反复的花大量的时间来看——这本书我是在地铁上看完的 1、杂志,分析师们、商业评论者。往往都是结果导向的,每当一个企业在某段时间,取得了一个好的结果,就会被研究,就会被各...
评分战略有风险,执行有不确定性,因此想要找出公司成功的确定性公式几乎是不可能的。分析成功的原因要注意存活者偏差,光环效应,数据的质量等等,流行的管理的书籍《追求卓越》,《基业长青》,《从优秀到卓越》等几乎都做不到这一点。这有点像塔勒布的不确定性思想-在不确定性中...
The Halo Effect pdf epub mobi txt 电子书 下载 2024