<html> <head> </head> <body> <p style="margin-top: 0"> Foreword by Maria Bartiromo </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a </p> <p style="margin-top: 0"> double-edged sword whose perils are every bit as important to control. </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> • Master media relations </p> <p style="margin-top: 0"> • Manage rumors and crises </p> <p style="margin-top: 0"> • Adapt areas of specialization to the Internet </p> <p style="margin-top: 0"> • Work with trade publications </p> <p style="margin-top: 0"> • Leverage websites, blogs, podcasts, and social networking sites </p> <p style="margin-top: 0"> • Monitor the Web for positive and negative feedback </p> <p style="margin-top: 0"> • Allocate resources and establish budgets </p> <p style="margin-top: 0"> • Measure the impact of Internet strategies </p> <p style="margin-top: 0"> • And more. </p> <p style="margin-top: 0"> </p> <p style="margin-top: 0"> Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know. </p> </body> </html>
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