The AMA Handbook of Public Relations pdf epub mobi txt 电子书下载 2024

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Robert L. Dilenschneider

AMACOM

2010-02-10

256

USD 35.00

Hardcover

9780814415252

图书标签: 公关 PR&Comms English

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发表于2024-11-24

The AMA Handbook of Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The AMA Handbook of Public Relations pdf epub mobi txt 电子书下载 2024

图书描述

<html> <head> </head> <body> Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web’s value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today’s PR professional needs to know. </body> </html>

The AMA Handbook of Public Relations 下载 mobi epub pdf txt 电子书