Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
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已經變成曆史書瞭。
评分重死瞭好麼好麼成天拿著真心憔悴 不過還算有意思啦~
评分已經變成曆史書瞭。
评分主阿！請允許我最後無力的嗬嗬！
评分重死瞭好麼好麼成天拿著真心憔悴 不過還算有意思啦~
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