Consumer Behavior (10th Edition) pdf epub mobi txt 電子書 下載2025
- 消費者行為學
- 經濟學
- 教材
- 心理學
- MKT
- Consumer Behavior
- Marketing
- Psychology
- Consumer Insights
- Decision Making
- Buyer Behavior
- Marketing Strategy
- Consumer Culture
- Behavioral Science
- 10th Edition
具體描述
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
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