Consumer Behavior (10th Edition) pdf epub mobi txt 电子书下载 2025

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出版者:Prentice Hall

作者:Leon Schiffman

出品人:

页数:600

译者:

出版时间:2009-08-07

价格:USD 185.67

装帧:Hardcover

isbn号码:9780135053010

丛书系列:

图书标签:

消费者行为学
经济学
教材
心理学
MKT
Consumer Behavior
Marketing
Psychology
Consumer Insights
Decision Making
Buyer Behavior
Marketing Strategy
Consumer Culture
Behavioral Science
10th Edition

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具体描述

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.