Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

出版者:New Riders Press

作者:Rahaf Harfoush

出品人:

页数:216

译者:

出版时间:2009-05-30

价格:USD 24.99

装帧:Paperback

isbn号码:9780321631534

丛书系列:

图书标签:

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小美书屋

book.quotespace.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies--email, blogs, social networks, Twitter, and SMS messaging--empowered a formidable online community to help elect the world's first "digital" President.