More ProActive Sales Management

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出版者:
作者:William "Skip" Miller
出品人:
页数:224
译者:
出版时间:2009-2
价格:208.00元
装帧:
isbn号码:9780814410905
丛书系列:
图书标签:
  • 销售
  • 销售管理
  • 主动销售
  • 销售技巧
  • 领导力
  • 团队管理
  • 绩效提升
  • 销售策略
  • 客户关系
  • 业务增长
  • 目标管理
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具体描述

Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their people. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, upward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself. Readers will learn how to: regain control of their time • create a proactive sales culture • motivate a sales team • use simple yet powerful metrics • weed out failures quickly • coach and counsel up and down the sales organization • reduce reports to one sheet of paper and 10 minutes a week • forecast more confidently This book shows sales managers at every level how to manage for great results!

From the Inside Flap

This book is filled with mistakes. Big ones. The mistakes that cost sales professionals their customers, their top line results, maybe even their careers. But you should read More ProActive Sales Management anyway. Because Skip Miller has packed this follow-up to his best-selling ProActive Sales Management with uncanny insight into why even excellent sales managers make those very errors—“the stuff you wish you’d never gotten into.” And more importantly, he tells you how to get yourself out of it—and what you should do now. Quite possibly the most practical guide to improving your sales management approach that you’ll ever read, More ProActive Sales Management offers use-it-now solutions to the universal challenges of finding and retaining customers, building your team, structuring territories, breeding motivation, and streamlining efficiency across your entire sales operation. This book represents an unprecedented opportunity to learn not just from your own mistakes but from those of hundreds of other sales management professionals who spent months or even years developing new ideas, then ran with them—and failed, sometimes spectacularly. Their losses are your gain. Divided into the five areas in which most bad (and good) sales management decisions are made, More ProActive Sales Management has got you covered concerning: ---Internal team decisions: The day-to-day decisions you make as a manager of the individual members of your team. Are you doing the right things when it comes to hiring, firing, training, coaching, counseling, and motivating? (Mistake #3: Salespeople Are Self-Motivated) --Upward decisions: Do the decisions you make on behalf of your team reflect the needs of the entire company? And does your input on larger company decisions demonstrate that your team is well equipped to help realize company goals? (Mistake #8: I’m the Boss) ---Sales decisions: In the field or in the office, are you making the right daily decisions that will increase sales? (Mistake #13: I’ll Show Them How to Do It) ---Infrastructure decisions: Have you ideally structured territories, compensation and rewards programs, goals and quotas, and other facets of the sales operation? (Mistake #15: It’s Their Territory) --Self decisions: Are your choices and decisions career enhancers or career limiters? (Mistake # 21: The More I Work, the Better the Example) Each of the twenty-two mistakes—ranging from troublesome to catastrophic, harrowing to hilarious—is accompanied by down-to-earth, proven ways to recognize bad decisions before they happen, make better choices from the start, and do your job (and help your people do theirs) more easily, efficiently, and profitably than ever. “The ramifications [of bad decisions] are far reaching,” writes Miller. You lose not only individual sales, new and long-standing accounts, and the money that goes with them; you also stand to lose the confidence of your colleagues and employers. Luckily, those who came before you have already made history in their own way—it’s up to you to learn from their mistakes, lest you repeat them! William “Skip” Miller is the President of M3 Learning, a sales and management development company, and a sales management trainer for the American Management Association. He is the author of ProActive Sales Management and ProActive Selling.

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这本号称能“让你销售更主动”的书,说实话,读完后我感觉自己被“动”地推销了一番,内容上却有些空泛得让人抓不住重点。我期待它能像一本实战手册,里面塞满了具体的、可立即上手的销售策略,比如如何设计更具穿透力的开场白,或者如何巧妙地应对客户最常见的异议。然而,书中大部分篇幅似乎都在强调“心态转变”和“愿景设定”,这些固然重要,但对于一个急需提高成交率的销售人员来说,听起来更像是企业培训大师的陈词滥调。举个例子,书里多次提到要“像顾问一样思考”,这概念很好,但它从未深入阐述,在一个典型的B2B长周期销售中,这种“顾问式”思维具体体现在哪几个关键接触点上?是前期需求分析的深度?还是后续跟进的频率和质量?我翻遍了目录和章节,关于定价策略、谈判技巧、或者如何利用新兴社交媒体进行精准客户画像的实操案例,几乎找不到任何有价值的干货。整本书读起来就像是品尝一道食材丰富但调味不足的菜肴,原料看起来都很高端,但最终端上桌的味道,平淡无奇,让人食之无味。我更希望看到的是一张详尽的路线图,而不是一堆漂亮的口号堆砌而成的空中楼阁。

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我必须坦率地说,这本书的标题《More ProActive Sales Management》给人的期望值太高了。它暗示着这是一本关于如何从被动响应转向主动出击的管理方法论,应该包含一套完整的、可落地的管理框架。然而,读完之后,我发现它更像是一本拼凑起来的个人感悟录,缺乏系统的理论支撑和严格的结构化分析。特别是关于“风险管理”和“跨部门协作”这两个关键的管理职能,书中几乎没有涉及。一个主动的销售管理者,不仅要推动销售团队,更要能与市场、产品、客服部门高效联动,以确保客户体验的一致性。这本书对此只字未提,仿佛销售部门是一个孤立于公司其他职能之外的真空地带。我花了时间去寻找如何量化“主动性”的指标,如何设计一个激励主动行为而非仅仅关注最终结果的奖励机制,但这些真正属于“管理”层面的精髓内容,都被表层的、面向一线销售人员的激励性文字所掩盖了。总而言之,它在“管理”二字上做得非常不到位,更像是一本针对初级销售人员的“自我提升指南”,而且还是那种力度偏弱的版本。

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这本书的语气和叙事方式,极其缺乏说服力。作者似乎过于沉迷于使用强烈的、命令式的语言来要求读者“必须”做到某种程度的主动性,但这种强迫式的灌输,对于一个追求逻辑和证据的读者来说,只会产生逆反心理。我更欣赏那种基于数据和实践反馈来引导读者改进的书籍,而不是那种空喊口号的“鸡汤”。例如,书中花费了大量篇幅来描绘一个“理想的销售经理”的形象,他无所不能、永远精力充沛、并且总能精确预判市场走向。这种对完美的苛求,非但不能激励人,反而会让人产生巨大的挫败感——因为我们都知道,现实中的管理工作充满了妥协和不确定性。我原本希望学习如何建立一个可持续、可复制的销售系统,一个不需要依赖“超级英雄”式经理就能稳定产出的架构。但这本书似乎完全没有触及组织构建、绩效考核、以及如何通过流程设计来确保销售动能的持续性。它只关注了个体行为的“强度”,而完全忽略了系统和结构的“韧性”。

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从排版和结构上看,这本书似乎是匆忙赶工出来的,缺乏专业编辑的打磨。章节之间的逻辑跳转显得生硬,很多重要的概念点没有得到充分的展开,读起来断断续续的,让人很难形成一个连贯的知识体系。举个例子,它在谈到“客户旅程映射”时,仅仅用了一个图表带过,然后就跳到了“时间管理”。这两个看似相关,但实操起来差异巨大的主题,作者并未花足够篇幅去整合它们在销售流程中的具体应用。我试图从中寻找一些关于现代技术如何赋能销售管理的洞察,比如如何整合CRM数据流来优化外呼脚本,或者如何使用AI辅助工具来预测客户流失风险,但这些前沿的、真正能带来效率革命的内容,通篇不见踪影。这本书的内容似乎停留在十年前的销售模式里,对当前的数字化转型浪潮完全无视。与其说它是一本“管理”指南,不如说它是一份对传统电话销售的缅怀录,读起来让人感觉自己被时代的列车远远抛在了后面,完全没有获得任何关于未来销售趋势的指导。

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读完这本书,我深刻体会到一种强烈的“似曾相识”感,仿佛我过去几年里参加过的所有销售研讨会的PPT内容被重新编排了一遍,然后用一种略显浮夸的语气包装了起来。内容深度是最大的问题。它似乎假设读者是完全没有销售经验的新手,所以对每一个基本概念都进行了冗长而浅显的解释。比如“倾听的重要性”——谁不知道呢?关键在于如何“有效倾听”?书中没有提供任何关于如何识别客户话语中的潜台词、如何捕捉非语言信号的系统性分析。如果这本书的目标读者是那些想从“合格”迈向“卓越”的资深人士,那么它提供的价值几乎为零。我甚至怀疑作者本人是否真的经历过高压力的销售周期。书中的案例,如果可以称之为案例的话,都太过于理想化和完美,完全不接地气。现实中的销售现场充满了灰色地带、突发状况和不按常理出牌的买家,这本书显然没有为读者准备好应对这些“脏活累活”的工具箱。对我而言,它更像是一本“自我激励”读物,而非“技能提升”指南,而且还是那种效果极其有限的版本。

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销售管理建议很好的小册子

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销售管理建议很好的小册子

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销售管理建议很好的小册子

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销售管理建议很好的小册子

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销售管理建议很好的小册子

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