REPOSITIONING pdf epub mobi txt 电子书 下载 2025
Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers
Marketing Warfare and The 22 Immutable Laws of
Marketing. Trout’s books have been translated into
16 languages, including the BusinessWeek bestseller
The New Positioning. You can visit his Web site at
www.troutandpartners.com.
Steve Rivkin is a naming expert with Trout & Partners
and coauthor of three books with Jack Trout. He is founder
of Rivkin & Associates LLC, a marketing and communications
consultancy in Glen Rock, N.J. Visit Steve at
www.rivkin.net.
- Marketing
- 美国
- 特劳特
- 定位
- MKT
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.
Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .
BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.
Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.
Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.
具体描述
读后感
尽管无论是豆瓣还是亚马逊，对于《重新定位》一书的评价都远远低于它的前作《定位》，但对于没读过《定位》系列的读者而言，特别是时间相对有限的读者而言，《重新定位》依旧有其功效，正如书中开篇所说的“心智痛恨复杂和混乱，因此进入心智最佳方法就是简化信息”，这就是190...
评分 评分 评分很认真的读了这本书，客观讲，虽然并不是一本厚重冗长的书，但却感觉沉甸甸的，字字都是精华，作为特劳特的封笔之作也值这个价钱。虽然讲的是企业战略，但发散的想，定位对于每个人来说都是非常重要的，对于一个人的规划和发展都是必不可少的。一本书，只要对自己有用，就是好...
评分“位是战略的核心，是品牌的本质，是战友心智资源，是企业成长的源泉。”在当今这个创业热潮掀起的时候，越来越多的人都投身到创业的中，但很多的创业者都会因为打不开市场，不能快速的占领市场而困惑，这不但是阻碍企业生存和发展的关键，同时也是导致创业失败的一个根源...
用户评价
最后一章讲得太CEO了，也没有actionable solution。好吧，长篇的议论文。
评分Distribution / Be different / Perception change is a process
评分最后一章讲得太CEO了，也没有actionable solution。好吧，长篇的议论文。
评分最后一章讲得太CEO了，也没有actionable solution。好吧，长篇的议论文。
评分Distribution / Be different / Perception change is a process
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