Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to "Head First Data Analysis", where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in "Head First Data Analysis" is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. You'll learn how to: determine which data sources to use for collecting information; assess data quality and distinguish signal from noise; build basic data models to illuminate patterns, and assimilate new information into the models; cope with ambiguous information; design experiments to test hypotheses and draw conclusions; use segmentation to organize your data within discrete market groups; visualize data distributions to reveal new relationships and persuade others; predict the future with sampling and probability models; clean your data to make it useful; and, communicate the results of your analysis to your audience. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, "Head First Data Analysis" uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.
Michael Milton将自己的大半职业生涯献给了非盈利机构,帮助这些机构解析和处理从赞助人那里收集来的数据,提高融资能力。Michael Milton拥有新佛罗里达学院哲学学位及耶鲁大学宗教伦理学学位。多年来,他博览群书,这些书籍虽字字珠玑,却枯燥乏味; 蓦然抬首, 深入浅出(Head First)系列图书让他眼前一亮,他欣然抓住机会,写出了这本同样字字珠玑,兼振奋人心的书。
走出图书馆和书店,人们会看到他在跑步,摄影,以及亲手酿制啤酒。
对于数据分析,我完全是门外汉。最近因为一些原因需要短期内对数据分析有大概的了解和掌握,于是在知乎某个答案的推荐下找来本书,断断续续花了一周的时间看完。 总体来说,是不错的入门导读。以案例的方式引出数据分析中常用的种种方法,避免了教科书式的枯燥乏味,趣味性强,...
评分 评分 评分head first的名头很大, 相信原本应该不错 翻译的总体来说还可以, 可以看懂 但是翻译过程中存在不少问题, 没有看原版, 从字面上理解的. 比如有一段对话: xx提出了第二个问题 回答中有一句: 这个最后一个问题是一样的(大概是这样, 原话不记得了, 书没在身边) 试想, 你和别人聊天...
评分第一章化妆品公司提出了增加销量的需求,经过商谈补充更多的数据资料,最后得出建议http://book.douban.com/annotation/37016494/ 第二章星巴克需要分析销量下降的原因,通过对比实验避免混杂因素。 第三章产品生产线得出最优解的需求,使用excel的solver功能,逻辑上输入约束...
觉着挺有那么点儿用的,做做笔记~
评分快速掌握的诀窍:对话,图形,重复
评分入门理想书籍
评分歪果仁的书写的真有意思,就是内容略简单了些~
评分一个函数是什么已经忘的差不多的文科生,仅了解excel,看懂了(除了贝叶斯那部分),而且收益匪浅。推荐。
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