Consumer Panels

Consumer Panels pdf epub mobi txt 電子書 下載2025

出版者:South-Western Educational Pub
作者:Seymour Sudman
出品人:
頁數:233
译者:
出版時間:2002-07-01
價格:USD 35.95
裝幀:Paperback
isbn號碼:9780877572978
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Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

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