Consumer Panels pdf epub mobi txt 電子書下載 2024

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Seymour Sudman

South-Western Educational Pub

2002-07-01

233

USD 35.95

Paperback

9780877572978

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发表于2024-11-08

Consumer Panels epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Consumer Panels pdf epub mobi txt 電子書下載 2024

圖書描述

Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

Consumer Panels 下載 mobi epub pdf txt 電子書