Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.

Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to: Prune your innovation and business portfolio to liberate resources for more promising initiatives Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers Reinvent your innovation process to drive fresh growth Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities Appeal to increasingly value-conscious customers to fend off low-cost attackers

In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.

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创新者的转机:经济不确定时期的创新指南

创新咨询公司创新视点（Innosight）的总裁，曾与各行业客户开展过合作，其中包括消费品、媒体和医疗保健等行业的客户。他是《创新者增长指南》的第一作者，也是《创新者的修炼》的作者之一。