Integrating Corporate Communications pdf epub mobi txt 电子书 下载 2024


Integrating Corporate Communications

简体网页||繁体网页
James L. Horton
Quorum Books
1995-09-30
344
USD 96.95
Hardcover
9780899308951

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发表于2024-12-28

Integrating Corporate Communications epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Integrating Corporate Communications epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Integrating Corporate Communications pdf epub mobi txt 电子书 下载 2024



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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

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