What Were They Thinking? pdf epub mobi txt 電子書 下載 2024


What Were They Thinking?

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Steve Adubato
Rutgers University Press
2008-10-30
256
USD 22.95
Hardcover
9780813543611

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发表于2024-11-13

What Were They Thinking? epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

What Were They Thinking? epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

What Were They Thinking? pdf epub mobi txt 電子書 下載 2024



圖書描述

Some corporations spend millions of dollars on so-called acrisis communication plans.a Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, aWishful thinking is no substitute for a strategic plan.aNationally recognized communication coach and four-time Emmy Awardawinning broadcaster Steve Adubato has been teaching, writing, and thinking about commA-unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson and Johnson Tylenol scare: Perhaps the best crisis management everDon Imus: Sometimes saying asorrya is too little too lateFormer Attorney General Alberto Gonzales: Authority does not put you above questioning Bill OaReilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Churchas pedophilia scandal: Denial wonat get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

What Were They Thinking? 下載 mobi epub pdf txt 電子書

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What Were They Thinking? pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
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用戶評價

評分

還是那些教科書上的藥方:做好預案、快速反應、準確發布...。反而是看到實踐中諸多誠意滿滿的危機處置最終也難逃一地雞毛,沒準安做縮頭烏龜待熱度散去會成為新時代的危機應對策略之一 —— When the white heat of outrage moves on to the hundred other reasons to be outraged, the focus dies down.

評分

還是那些教科書上的藥方:做好預案、快速反應、準確發布...。反而是看到實踐中諸多誠意滿滿的危機處置最終也難逃一地雞毛,沒準安做縮頭烏龜待熱度散去會成為新時代的危機應對策略之一 —— When the white heat of outrage moves on to the hundred other reasons to be outraged, the focus dies down.

評分

還是那些教科書上的藥方:做好預案、快速反應、準確發布...。反而是看到實踐中諸多誠意滿滿的危機處置最終也難逃一地雞毛,沒準安做縮頭烏龜待熱度散去會成為新時代的危機應對策略之一 —— When the white heat of outrage moves on to the hundred other reasons to be outraged, the focus dies down.

評分

還是那些教科書上的藥方:做好預案、快速反應、準確發布...。反而是看到實踐中諸多誠意滿滿的危機處置最終也難逃一地雞毛,沒準安做縮頭烏龜待熱度散去會成為新時代的危機應對策略之一 —— When the white heat of outrage moves on to the hundred other reasons to be outraged, the focus dies down.

評分

還是那些教科書上的藥方:做好預案、快速反應、準確發布...。反而是看到實踐中諸多誠意滿滿的危機處置最終也難逃一地雞毛,沒準安做縮頭烏龜待熱度散去會成為新時代的危機應對策略之一 —— When the white heat of outrage moves on to the hundred other reasons to be outraged, the focus dies down.

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