Marketing Myopia pdf epub mobi txt 電子書下載 2024

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Theodore Levitt

Harvard Business Review

2008-06-16

104

USD 8.95

Paperback

9781422126011

圖書標籤: 營銷短視癥市場營銷經濟教育客戶經營市場經濟管理金融財富 Marketing

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发表于2024-12-25

Marketing Myopia epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing Myopia pdf epub mobi txt 電子書下載 2024

圖書描述

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Marketing Myopia 下載 mobi epub pdf txt 電子書

著者簡介

Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.