Marketing Imagination, New, Expanded Edition pdf epub mobi txt 电子书下载 2024

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Theodore M. Levitt

Free Press

1986-04-21

238

USD 19.95

Paperback

9780029190906

图书标签: 经济金融商业管理课本英文原版教育市场营销市场 Theodore Marketing

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发表于2024-12-25

Marketing Imagination, New, Expanded Edition epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Imagination, New, Expanded Edition pdf epub mobi txt 电子书下载 2024

图书描述

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Marketing Imagination, New, Expanded Edition 下载 mobi epub pdf txt 电子书