Marketing Myopia pdf epub mobi txt 电子书下载 2024

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Theodore Levitt

Harvard Business Review

2008-06-16

104

USD 8.95

Paperback

9781422126011

图书标签: 营销短视症市场营销经济教育客户经营市场经济管理金融财富 Marketing

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发表于2024-11-12

Marketing Myopia epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Myopia pdf epub mobi txt 电子书下载 2024

图书描述

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Marketing Myopia 下载 mobi epub pdf txt 电子书

著者简介

Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.