Advertising Next

Advertising Next pdf epub mobi txt 電子書 下載2025

出版者:Thames & Hudson
作者:Tom Himpe
出品人:
頁數:400
译者:
出版時間:2010-8-1
價格:320.00元
裝幀:Hardcover
isbn號碼:9780500514160
叢書系列:
圖書標籤:
  • 廣告 
  • 新媒體設計 
  •  
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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

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