Advertising Next pdf epub mobi txt 電子書下載 2024

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Tom Himpe

Thames & Hudson

2010-8-1

400

320.00元

Hardcover

9780500514160

圖書標籤: 廣告新媒體設計

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发表于2024-11-08

Advertising Next epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Advertising Next pdf epub mobi txt 電子書下載 2024

圖書描述

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Advertising Next 下載 mobi epub pdf txt 電子書