圖書標籤: 廣告 新媒體設計
发表于2024-12-24
Advertising Next pdf epub mobi txt 電子書 下載 2024
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
full of inspiration
評分full of inspiration
評分full of inspiration
評分沒有光碟是因為貿易壁壘?
評分沒有光碟是因為貿易壁壘?
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評分
評分
評分
Advertising Next pdf epub mobi txt 電子書 下載 2024