图书标签: 科技 商业 创业 Innovation 2020 English
发表于2024-12-25
The Innovation Stack pdf epub mobi txt 电子书 下载 2024
From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company
In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.
But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.
McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.
The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.
此书充满了真相
评分此书充满了真相
评分此书充满了真相
评分此书充满了真相
评分很有启发的一本书,浅显易读。
作者是Square的cofounder,开头举出Amazon推出和Square一样的产品却在一年后放弃的引子非常精彩,但刚读完第一部分觉得内容空洞加不喜欢作者文风就想要放弃,想说可能后面会有更精彩的内容就坚持读下去,读到80%的时候看到作者说"low price forges a stronger relationship wit...
评分作者是Square的cofounder,开头举出Amazon推出和Square一样的产品却在一年后放弃的引子非常精彩,但刚读完第一部分觉得内容空洞加不喜欢作者文风就想要放弃,想说可能后面会有更精彩的内容就坚持读下去,读到80%的时候看到作者说"low price forges a stronger relationship wit...
评分作者是Square的cofounder,开头举出Amazon推出和Square一样的产品却在一年后放弃的引子非常精彩,但刚读完第一部分觉得内容空洞加不喜欢作者文风就想要放弃,想说可能后面会有更精彩的内容就坚持读下去,读到80%的时候看到作者说"low price forges a stronger relationship wit...
评分作者是Square的cofounder,开头举出Amazon推出和Square一样的产品却在一年后放弃的引子非常精彩,但刚读完第一部分觉得内容空洞加不喜欢作者文风就想要放弃,想说可能后面会有更精彩的内容就坚持读下去,读到80%的时候看到作者说"low price forges a stronger relationship wit...
评分作者是Square的cofounder,开头举出Amazon推出和Square一样的产品却在一年后放弃的引子非常精彩,但刚读完第一部分觉得内容空洞加不喜欢作者文风就想要放弃,想说可能后面会有更精彩的内容就坚持读下去,读到80%的时候看到作者说"low price forges a stronger relationship wit...
The Innovation Stack pdf epub mobi txt 电子书 下载 2024