The Momentum Effect pdf epub mobi txt 电子书下载 2024

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J.C. Larreche

Wharton School Publishing

2008-04-05

352

USD 29.99

Hardcover

9780132363426

图书标签: 营销管理 Momentum 商业顺势而为看看吧【复礼】领管 ☆商业

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发表于2024-11-23

The Momentum Effect epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Momentum Effect pdf epub mobi txt 电子书下载 2024

图书描述

Delivering consistent, profitable growth is the #1 non-negotiable imperative facing today's business leaders. Many firms struggle to meet it. Only a rare few consistently achieve it. How do they do it? The answer lies in a tremendously potent but little-understood force: momentum. Momentum feeds on itself: if nurtured properly, it accumulates even more power from its own success, creating new value with unparalleled efficiency. In The Momentum Effect, INSEAD's Jean-Claude Larreche reveals exactly how to build and preserve business momentum, and use it to deliver growth that gets you noticed, year after year after year. Larreche begins by demonstrating the powerful, hidden role of momentum in value creation and why it's more important than innovation, marketing excellence, or even customer focus. Next, one at a time he introduces eight tightly linked "building blocks" of momentum strategy. You'll learn through dozens of case studies: surprising new insights into familiar companies like IBM and Toyota, as well as remarkable, under-recognized leaders like Rentokil and First Direct.Last but not least, Larreche demonstrates how to build the unique leadership competencies needed to implement and sustain a winning momentum strategy: not just for years, but for decades.

The Momentum Effect 下载 mobi epub pdf txt 电子书

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欧洲商学院教授J.C.Larreche写了一本书，论述“势”效应（TheMomentumEffect）。书中说，很多企业做法大家都比较类似，比如生产、研发、营销一应俱全，但是有的做得成，有的做不成，何也？他总结的结论是有些企业有“势”（momentum）。少了这个“势”，就好比好厨师做菜少放了...

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