Essentials of Contemporary Advertising

Essentials of Contemporary Advertising pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill/Irwin
作者:William Arens
出品人:
页数:592
译者:
出版时间:2008-04-16
价格:$ 213.57
装帧:Paperback
isbn号码:9780073380971
丛书系列:
图书标签:
  • Advertisement 
  • 英文 
  • 广告 
  • 公关 
  • Advertising 
  • Ad 
  •  
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"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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