图书标签: 英文原版 工具 万维钢推荐 搜索 营销 精英日课 方法学 psychology
发表于2024-11-26
The Joy of Search pdf epub mobi txt 电子书 下载 2024
We all know how to look up something online by typing words into a search engine. We do this so often that we have made the most famous search engine a verb: we Google it—“Japan population” or “Nobel Peace Prize” or “poison ivy” or whatever we want to know. But knowing how to Google something doesn’t make us search experts; there’s much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell shows us how to be great online researchers. We don’t have to be computer geeks or a scholar searching out obscure facts; we just need to know some basic methods. Russell demonstrates these methods with step-by-step searches for answers to a series of intriguing questions—from “what is the wrong side of a towel?” to “what is the most likely way you will die?” Along the way, readers will discover essential tools for effective online searches—and learn some fascinating facts and interesting stories.
Russell explains how to frame search queries so they will yield information and describes the best ways to use such resources as Google Earth, Google Scholar, Wikipedia, and Wikimedia. He shows when to put search terms in double quotes, how to use the operator (*), why metadata is important, and how to triangulate information from multiple sources. By the end of this engaging journey of discovering, readers will have the definitive answer to why the best online searches involve more than typing a few words into Google.
Daniel M. Russell is Senior Research Scientist for Search Quality and User Happiness at Google. He has taught many classes on search methods, and more than four million students have taken his online power searching course.
日课讲的搜索,其实是调研,如何调研一个始于好奇的不确定。目标是要清楚的,目标始于提问,目标清楚的前提下以逻辑为脉络,通过搜索有效的互信息,判断信息的可靠性后完成认知闭环。产生新的认知和解读。这就是学习的乐趣和调研的乐趣
评分如何用搜索引擎提高自己的调研能力。
评分最好的调研中,你不能只提供信息,你还需要提供对信息的解读。甚至有时候你还应该有自己的判断。 在没有搜索引擎的时代,钱锺书先生,可能是中国在文学理论界最厉害的调研者。他写文章总是炫技般地旁征博引,简直是无所不知。他堪称是一位活着的搜索引擎。你问他一个问题,他能给你列举若干位学者对这个问题的看法。
评分日课讲的搜索,其实是调研,如何调研一个始于好奇的不确定。目标是要清楚的,目标始于提问,目标清楚的前提下以逻辑为脉络,通过搜索有效的互信息,判断信息的可靠性后完成认知闭环。产生新的认知和解读。这就是学习的乐趣和调研的乐趣
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The Joy of Search pdf epub mobi txt 电子书 下载 2024