Questionnaire Design pdf epub mobi txt 電子書下載 2024

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Ian Brace

Kogan Page

2008-09-28

304

USD 39.95

Paperback

9780749450281

圖書標籤: 市場調研 Survey Marketing 2008

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发表于2024-11-10

Questionnaire Design epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Questionnaire Design pdf epub mobi txt 電子書下載 2024

圖書描述

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose theright questionnaire for the research. The new editionincludes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors.

Questionnaire Design 下載 mobi epub pdf txt 電子書