The economies of Hong Kong and south-east Asia are dominated by only forty or fifty families. Their interests range from banking to property, from shipping to sugar, from gambling to lumber. At their peak, eight of the world's two dozen richest families were south-east Asian, yet they are largely unknown outside the region. A complex mythology surrounds them, one which informs Asian views on culture, entrepreneurialism and economics. In this explosive account, Joe Studwell finds that the facts are even more remarkable than the myths, as he lifts the lid on a world of hypocrisy, power and enormous wealth.This tour of Asia's richest includes Hong Kong's Li Ka-shing, the king of the billionaires; Stanley Ho, casino mogul, father of seventeen and flamboyant ballroom dancer; Malaysia's Lim Goh Tong, creator of the vast Genting Highlands casino; Indonesian born-again Christian bankers; and the Philippines' Lucio Tan, a tobacco billionaire who started out as a janitor. Through the hidden lives of these mysterious and fascinating men, Studwell explores the broader economic and political issues facing a region of 500 million people: how the Asian tycoons took such a strong hold over their local economies, how they survived the Asian financial crisis that began in 1997, and what their endurance teaches us about the real state of the countries they live in.

資深中國事務觀察傢，《中國經濟季刊》(China Economic Quarterly)的總編輯和《中國熱》(The China Dream的颱灣譯名)一書的作者，在歐亞各地擔任自由撰稿人及媒體主持人長達10年。1991年至2000年間常駐香港及北京。