Do You Matter? How Great Design Will Make People Love Your Company pdf epub mobi txt 電子書下載2025

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出版者:FT Press

作者:Robert Brunner

出品人:

頁數:256

译者:

出版時間:2008-08-22

價格:USD 24.99

裝幀:Hardcover

isbn號碼:9780137142446

叢書系列:

圖書標籤:

Design
設計
UX
界麵
藝術
方法論
公司戰略
UI
設計思維
用戶體驗
品牌建設
商業設計
産品設計
創新
營銷
用戶至上
設計戰略
企業價值

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具體描述

More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

著者簡介

羅伯特·布倫納 Robert Brunner，作為工業設計師，羅伯特·布倫納是高科技領域的標誌性人物。他曾為蘋果公司的首席設計師，蘋果工業設計部門的創立者。他在蘋果公司擔任工業設計主管時，他創立瞭工業設計小組 Industrial Design Group，開發瞭世界上第一款平闆電腦蘋果Newton，以及奠定瞭如今筆記本電腦標準 PowerBook。同時，他還是 Mac 電腦，即 iMac 的前身的發明者。之後，他又設計瞭第一款 Kindle。