图书标签: Design 设计 UX 界面 艺术 方法论 公司战略 UI
发表于2025-02-19
Do You Matter? How Great Design Will Make People Love Your Company pdf epub mobi txt 电子书 下载 2025
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
罗伯特·布伦纳 Robert Brunner,作为工业设计师,罗伯特·布伦纳是高科技领域的标志性人物。他曾为苹果公司的首席设计师,苹果工业设计部门的创立者。他在苹果公司担任工业设计主管时,他创立了工业设计小组 Industrial Design Group,开发了世 界上第一款平板电脑苹果Newton,以及奠定了如今笔记本电脑标准 PowerBook。同时,他还是 Mac 电脑,即 iMac 的前身的发明者。之后,他又设计了第一款 Kindle。
真佩服作者能把这么点内容写成一本书,罗罗嗦嗦言之无物。
评分耐着性子读完了但其实只有目录和最后一章的总结能看。中间的部分作者说来说去就是那么几条、没什么逻辑以至某经常翻错页也能继续顺利读下去。至于例子也都是老掉牙外加黑黑别人。什么?干货?……挤完后连渣都不剩了。
评分读了80%,对于我这类初学者来说,还是有作用的。好的设计是公司里的每一个人为每一个细节的用户体验而驱动的。
评分耐着性子读完了但其实只有目录和最后一章的总结能看。中间的部分作者说来说去就是那么几条、没什么逻辑以至某经常翻错页也能继续顺利读下去。至于例子也都是老掉牙外加黑黑别人。什么?干货?……挤完后连渣都不剩了。
评分真佩服作者能把这么点内容写成一本书,罗罗嗦嗦言之无物。
很奇怪,我不是学设计的,也没有从事过与设计有关的工作,但是设计这个词语仿佛已经成为一种生命符号早就融入了我的生活。更奇怪的是,我甚至还习惯了用各种各样的理念设计生活、设计心情、设计约会、设计自己所能设计的一切……这么做,起初是缘于一种兴趣好奇,后来是缘于一...
评分 评分设计大师罗伯特布伦纳的《至关重要的设计》书中附有若干设计案例与故事,揭示了设计模式的问题,提出了设计情感化的基本原则。好的设计简单地说,就是不断学习,敢于去做与众不同的东西,敢于去冒险挑战,最重要的是要允许失败,从失败中学习,带来个性化的体验。 作为前首席...
评分 评分原本以为是一本讲图文设计或者说是工业设计的书。作者顶着苹果公司首席设计师的光环出书,不免令人心之向往。再加上雷军推荐(话说现在雷布斯真的是到处荐书),顿时感觉应该是一本高价值读物。直到阅读当下,才感觉内容大半是空洞和套话,几次想作罢,但还是硬着头皮读完了。 ...
Do You Matter? How Great Design Will Make People Love Your Company pdf epub mobi txt 电子书 下载 2025