Nudge pdf epub mobi txt 电子书下载 2024

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Richard H. Thaler

Yale University Press

2008-04-08

293

USD 26.00

Hardcover

9780300122237

图书标签: 行为经济学心理学经济学决策行为 Behavioral-Economics 决策 psychology Economics

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发表于2024-10-03

Nudge epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Nudge pdf epub mobi txt 电子书下载 2024

图书描述

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. (20080518)

Nudge 下载 mobi epub pdf txt 电子书

著者简介

理查德·H·泰勒，芝加哥大学商学院教授，金融与行为经济学教授，行为决策研究中心主任，美国国民经济研究局（NBER）主管行为经济学的研究工作。研究主要集中于心理学、经济学等交叉学科，被认为是“现代行为经济学和行为金融学领域的先锋经济学家”。

诺贝尔经济学奖获得者丹尼尔·卡尼曼将自己的获奖归功于泰勒，认为泰勒是首个提出将心理学纳入经济学讨论中并衍生出行为经济学这一学科的学者，他当之无愧是该学科的开创者。

图书目录

Nudge pdf epub mobi txt 电子书下载

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用户评价

评分☆☆☆☆☆

两位作者从食堂食谱、器官捐献、医疗保险到环境问题等谈了一大堆，其实也就是为了说明美国个人主义和自由市场存在不足，需要调控和干预去弥补。有点杂了。

评分☆☆☆☆☆

被behavior economics深深地迷晕了。

评分☆☆☆☆☆

Based on the notion that humans are Humans, not Econs, the book puts forward the concept of libertarian paternalism, and argues that when underlying decision is difficult and unfamiliar, and if people don't get prompt feedback when they err, it's good to nudge using a system designed by choice architect that can promote better decisions.

评分☆☆☆☆☆

Everyone, sometimes, or somewhere, may need a nudge.