The Mind of the Market pdf epub mobi txt 电子书下载 2025

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出版者:Times Books

作者:Michael Shermer

出品人:

页数:336

译者:

出版时间:2007-12-26

价格:USD 26.00

装帧:Hardcover

isbn号码:9780805078329

丛书系列:

图书标签:

Economics
经济
思维
心理与行为
mind
行为经济学
美國
经济学
经济学
市场行为
心理学
投资
金融
行为经济学
决策制定
消费者行为
市场营销
商业

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具体描述

Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

作者简介

迈克尔·舍默

佩珀代因大学心理学学士，加州大学富尔顿分校实验心理学硕士，克莱蒙特研究大学科学史博士。

曾在加州大学洛杉矶分校教授心理学、进化论和科学史。

他著作颇丰，出版过9本书，包括畅销书《为什么人们会相信怪事》、《我们何以信》和《善与恶的科学》。

他目前担任克莱蒙特研究大学客座教授，同时是《科学人》杂志的专栏作家，以及《怀疑论者》杂志的发行人。

已故当代最著名的进化生物学家斯蒂芬·古尔德称舍默为“美国公众生活中的重要人物”。

目录信息

读后感

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学或者做经济学的人，一定要看看这本书。他从最根本的层面的去看待经济与进化论，从进化和心理的角度去解释经济学当中的一些问题或者误解。让人更加理解经济，也更加理解进化论，更更加理解人类本身，更更更加理解何为科学。里面还会有一些经济或者生物学人物的小故事。让人...

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自然属性我万般小心，对于人类的行为，我不嘲笑、不哀叹、不谴责，只尝试去理解；最终，我把爱、恨、怒、妒、野心、怜悯等情绪，还有其他各种思绪的波动，不再当成是人类本性的缺陷，而是好像冷、热、风、雷一般的自然属性。 ――斯宾诺莎我们从小被教育不能这样不能那样...

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Econ students frequently make mistakes by taking a theoretical assumption (i.e. rational choice) for solidary fact when confronting with real world problems. It appears to me that such attitude is both arrogant and narrow-minded. This book will hopefully se...

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