The 200 MPH Billboard

The 200 MPH Billboard pdf epub mobi txt 电子书 下载 2025

出版者:Motorbooks Intl
作者:Yost, Mark
出品人:
页数:320
译者:
出版时间:2007-8
价格:$ 29.32
装帧:HRD
isbn号码:9780760328125
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What began on the dusty racetracks of the rural south is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from it's provincial roots to become a big business of international proportions is the story Mark Yost tells in "The 200 MPH Billboard". A seasoned sports and business reporter for the "Wall Street Journal" and "New York Times", Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning deals that have altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between Dale Jr and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and it's devoted fans.

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