Advertising the American Dream pdf epub mobi txt 電子書 下載 2024


Advertising the American Dream

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Roland Marchand
University of California Press
1986
472
USD 39.95
Paperback
9780520058859

圖書標籤: 文化  英文  社科  理論  傳播  society  modernity  American   


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发表于2024-12-27

Advertising the American Dream epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Advertising the American Dream epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Advertising the American Dream pdf epub mobi txt 電子書 下載 2024



圖書描述

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Advertising the American Dream 下載 mobi epub pdf txt 電子書

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Advertising the American Dream pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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有點羅嗦,但很詳細的分析瞭美國廣告業的曆史。輝煌的20年代啊~~~

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Advertising the American Dream pdf epub mobi txt 電子書 下載 2024


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