Understanding Media Economics pdf epub mobi txt 電子書下載2025

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Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

出版者:SAGE Publications Ltd

作者:Gillian Doyle

出品人:

頁數:184

译者:

出版時間:2002-4-15

價格:GBP 25.99

裝幀:Paperback

isbn號碼:9780761968757

叢書系列:

圖書標籤:

media
經濟學
挺有意思，總結瞭不少這個行業的規律
媒體
economy
GillianDoyle

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Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

具體描述

讀後感

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广告与其说是给消费者做的倒不如说是为了打败竞争对手而做的。虽说企业扩大自己市场影响力上花费了大量资金于广告，但广告真正的影响力远没有等同或是超出对它的投入。现代的广告对于消费者是没有任何好处的。他们完全操控于不真实的信息中，这样长此以往，消费者就会慢慢对...

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还在看这本书但我实在觉得这本书比较艰深尤其是书里涉及的经济学知识没有专门学过的话比较茫然看的出这本书是很讲究系统非常有条理的几乎每一个章节都需要另外参考许多资料以达到触类旁通的效果复旦的老师不是吃素的选择这本作为参考书目自然是有道理能把它啃完了...

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书中关于经济理论之类的描述比较浅显，略微知晓宏微观的人便可看懂，按照媒介形式来阐述经济理论是比较可取的，作品等同于总结了不同媒介的经济特征，真正把传媒与经济结合起来了，缺点是基本只总结了表象，没有太多作者的思想，不过书至此足矣。推荐。

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用戶評價

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Chapter2 vertical supply chain, three kinds of expansions and managerial theory.語言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，沒有經濟學基礎看economies of scale、scope和marginal cost啥的特彆頭大

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簡明清晰。

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我背瞭這本書一個晚上，然後老師說中文作答????????️

评分☆☆☆☆☆

我背瞭這本書一個晚上，然後老師說中文作答????????️

评分☆☆☆☆☆

我背瞭這本書一個晚上，然後老師說中文作答????????️