Entertainment Industry Economics pdf epub mobi txt 电子书下载 2024

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Harold L. Vogel

Cambridge University Press

2007-04-23

646

USD 57.00

Hardcover

9780521874854

图书标签: 经济学 media economics, 经济媒体 Creative_Industry

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发表于2024-11-22

Entertainment Industry Economics epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Entertainment Industry Economics pdf epub mobi txt 电子书下载 2024

图书描述

In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.

Entertainment Industry Economics 下载 mobi epub pdf txt 电子书