'Paddy Scannell is one of the early pioneers of media studies in the UK. He brings his vast knowledge and experience to give an account of the development of thinking about the media from the 1930s onwards. His overview of the history of media theory is lucid, engaging and a highly informative and provocative account of how theories and their proponents have been shaped by the social and cultural context of the period in which they live.
In a field whose boundaries are porous and where there is no consensus as to the core concepts, theories and thinkers, Scannell brings certainty to his effort to identify key moments in the history of the study of the media and communication.... Essential reading for anyone interested in the historical development of the study of the media in the US and the UK' - Times Higher Education
'…a great book, exciting, and very clearly written' - Klaus Schönbach, University of Amsterdam
'This book invites us to be more generous and imaginative than we have been in how we interpret the story of media research and it leads the way by embodying that spirit. The effects tradition and cultural studies will never look the same again' - John D Peters, University of Ohio
'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' - Michael Pickering, University of Loughborough
'This is an original and lucid account of the emergence of two linked academic fields -- media studies or mass communication and cultural studies... Scannell, a historian of the BBC and a brilliant analyst of both radio and TV, writes knowledgeably and perceptively about intellectual developments on both sides of the Atlantic... It will inform both newcomers to the study of media and communication and experts who inhabit these fields but not their history. It is a good reference and a good read -- highly recommended' - Michael Schudson is Professor of Communication and Adjunct Professor of Sociology at the University of California, San Diego
'His account of these major writers and movements is both comprehensive and clearly written, and will be appreciated by students and academics alike… What distinguishes Scannell's history of these theorists and their influence are his discussions of just how these ideas were generated: the labour and work that was undertaken to create the final product. It is the detail of the historical contexts that makes his writing a refreshing look at the history of media and communication in the twentieth century' - Media International Australia
Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analysize its formulation in North American and Europe.
Media and Communication:
- Offers an accessible and comprehensive analysis of the development of media and communication theory
- Includes a summary outline of all the key thinkers
- Looks at the study of communication across a range of disciplines-history, literature, sociology, philosophy and linguistics
- Challenges readers to engage with the central importance of communication.
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这本书的书名虽然听起来很学术,但拿到手上阅读后,我发现它更像是一扇通往理解我们这个信息爆炸时代的独特窗口。首先映入眼帘的是其叙事方式,作者并没有采取那种枯燥的说教式口吻,而是巧妙地穿插了大量的案例分析和历史回顾。我尤其欣赏其中关于早期电报和印刷术对社会结构产生颠覆性影响的论述,那种将技术变革置于宏大历史背景下的视角,让我对“媒介即信息”这句话有了更深层次的体悟。书中对符号学在广告和政治宣传中的应用进行了细致的解剖,那种层层剥开视觉欺骗外衣的分析过程,如同侦探破案一般引人入胜。阅读过程中,我时不时会停下来,对照一下最近刷到的新闻推送或者观看的短视频,思考它们是如何遵循这些经典的传播学逻辑运作的。这种理论与现实的频繁碰撞,极大地提升了我对日常信息接收过程的批判性思维能力,让我不再是信息的被动接受者,而是有意识的解读人。它成功地将看似复杂的理论框架,转化为一套实用的工具箱,帮助我们审视每天与我们形影不离的数字生活。
评分如果用一个词来概括这本书给我的感受,那会是“结构性警醒”。它不是一本提供快速解决方案的指南,而是一份深入剖析现代社会运行底层逻辑的蓝图。我尤其对作者在结尾部分对“公共领域”衰退的论述印象深刻。它并没有简单地将责任归咎于某一种技术或某一家公司,而是将其置于商业化、碎片化和技术中介化的大趋势之下进行考察。作者运用了大量的比较分析,将当代的信息生态与启蒙时代的咖啡馆文化进行了对照,这种历史的纵深感使得我们对当前信息环境的危机感被极大地放大了。阅读过程中,我体会到一种强烈的责任感,即理解传播机制的运作,是我们参与民主生活的基础。这本书以一种近乎冷峻的清晰度,剥开了我们对“自由交流”的浪漫化想象,展示了权力是如何通过信息流动的渠道被构建和维护的。它像一把手术刀,精确地切开了现代社会信息结构中的肌理,让人在震撼之余,感到了一种清晰的洞察带来的力量。
评分这本书的阅读体验是渐进式的,一开始可能需要一些耐心来适应其略显古典的学术语言,但一旦跨过最初的门槛,其思想的深度和广度便会完全展现出来。我最欣赏的一点是,作者在处理“全球化与地方性”这一对矛盾时所采取的平衡姿态。它既没有陷入盲目崇拜全球信息流动的乌托邦式想象,也没有一味地固守地方文化的藩篱。书中通过对跨国传播中的文化编码和解码过程的对比研究,清晰地揭示了文化产品在不同地域流通时所发生的意义漂移和权力重构。特别是其中关于“文化帝国主义”理论的现代修正,提供了一个更为细致的分析框架,去理解非西方文化如何在主流媒介中发出自己的声音,哪怕是借助主流的话语体系。这种既批判又建设性的态度,让这本书不仅仅停留在批评层面,更提供了思考未来文化交流可能性的积极路径,使人读后充满启发,而非仅仅感到沮丧。
评分这本书的结构安排着实令人眼前一亮,它没有遵循传统教科书那种平铺直叙的线性发展,反倒更像是一部精巧的交响乐,将不同的主题在恰当的时机引入、发展并最终融合。我特别赞赏作者在讨论“受众反应”那一部分时所展现出的细腻和包容性。不同于一些强调受众被动性的传统理论,这本书深入探讨了文化研究中“能动性”的概念,通过对几个经典流行文化现象的深度挖掘,展示了接收者是如何在既定媒介框架内进行再创造和意义协商的。例如,书中对某个特定时代电视剧的粉丝文化的分析,细致到了粉丝群体内部的亚文化差异,这让我深刻意识到,媒介内容的意义从来都不是单一固定的,而是流动的、多义的。这种对权力关系和文化抵抗的关注,使得整本书的基调不再是冷冰冰的理论堆砌,而是充满了对社会活力的关注和人文关怀。读完这一章,我感觉自己对那些我曾不屑一顾的“大众娱乐”也多了一份理解和尊重,明白它们恰恰是社会心理和集体情绪的晴雨表。
评分坦白说,初读时我对书中对新兴数字媒体的某些预测持保留态度,但随着阅读的深入,我不得不佩服作者的远见卓识和扎实的研究基础。这本书在探讨互联网时代个体身份建构的章节中,展现了一种近乎先知般的洞察力。作者冷静地分析了“数字足迹”的累积如何重塑我们的自我认知和社会形象,以及算法推荐机制如何在无形中为我们“策展”我们的世界观。这种探讨并不停留在技术层面,而是深入到了哲学和伦理的疆域,比如关于“注意力稀缺”时代下,真实与虚拟界限的模糊化对个人心智自由的影响。书中引用的那些跨学科的研究资料,从社会心理学到行为经济学,都为其论点提供了坚实的支撑,让人信服。它迫使我重新审视我每天花费大量时间在屏幕前的行为,不再仅仅视为一种习惯,而是一种深刻的社会与心理结构重塑过程。这本书的价值在于,它提供了一套严谨的语言,来描述那些我们每天都在经历,却难以言说的时代性困境。
评分很好的入门教材,学术传记式,类似罗杰斯的传播学史,感觉比罗杰斯的有深度,也许是忘了罗氏著作的具体内容
评分dont underestimate
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评分dont underestimate
评分很好的入门教材,学术传记式,类似罗杰斯的传播学史,感觉比罗杰斯的有深度,也许是忘了罗氏著作的具体内容
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