How do you experience a photograph? What do you want a viewer to feel when they look at your image?

Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.

Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

·Provocative color images demonstrate the power of visual perception

·Photographs by Bresson, Bruce Davidson, Nathan Lyons, Lisette Model, Barbara Morgan, Man Ray, August Sander, Pete Turner, and Edward Weston

·Paintings by Degas, Escher, Hockney, Holbein, Kandinsky, Magritte and Warhol

·Hundreds of inspirational quotes from famous photographers, painters, and writers