Imaging in Advertising pdf epub mobi txt 電子書下載 2024

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Johnson, Fern L.

Routledge

2007-12

272

$ 129.95

HRD

9780415978811

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喜歡 Imaging in Advertising 的讀者還喜歡

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发表于2024-11-13

Imaging in Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Imaging in Advertising pdf epub mobi txt 電子書下載 2024

圖書描述

While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. "Imaging in Advertising" explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

Imaging in Advertising 下載 mobi epub pdf txt 電子書