Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
具體描述
讀後感
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用戶評價
Greenwald提供瞭從投資者角度思考戰略的方法，與管理學中的戰略角度略有不同，可謂醍醐灌頂。看到評論有人質疑Greenwald沒有實戰經驗我也是嗬嗬瞭
评分誒基本就和上課講的從結構到案例都差不多，就是有時候有點廢話重復來重復去，但瑕不掩瑜吧。
评分Greenwald提供瞭從投資者角度思考戰略的方法，與管理學中的戰略角度略有不同，可謂醍醐灌頂。看到評論有人質疑Greenwald沒有實戰經驗我也是嗬嗬瞭
评分講戰略的書裏邏輯最為清晰的一本
评分沒被充分認識的一本書。
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