The Behavioral Economics of Brand Choice pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Foxall, Gordon R./ Olivera-castro, Jorge M./ Schrezenmaier, Teresa C./ James, Vistoria K.

Palgrave Macmillan

2007-11

312

$ 118.65

HRD

9780230006836

图书标签:

喜欢 The Behavioral Economics of Brand Choice 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-12

The Behavioral Economics of Brand Choice epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Behavioral Economics of Brand Choice pdf epub mobi txt 电子书下载 2024

图书描述

This book applies methods for the analysis of consumer choice developed by behavioral psychologists in order to understand animal behavior in economic terms to the study of human consumers' brand choices in real-world markets for fast-moving consumer products. This unique development reveals the causes of consumer choice that underlie patterns of brand selection;the role of price and non-price elements of the marketing mix in influencing brand choice and novel means of describing the structure of markets in terms of the combination of utilitarian and symbolic benefits consumers obtain from their purchases

The Behavioral Economics of Brand Choice 下载 mobi epub pdf txt 电子书