Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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诶基本就和上课讲的从结构到案例都差不多，就是有时候有点废话重复来重复去，但瑕不掩瑜吧。
评分讲战略的书里逻辑最为清晰的一本
评分Greenwald提供了从投资者角度思考战略的方法，与管理学中的战略角度略有不同，可谓醍醐灌顶。看到评论有人质疑Greenwald没有实战经验我也是呵呵了
评分商业壁垒教科书
评分没被充分认识的一本书。
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