Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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坦白说并没有觉得比波特的方法简便多少，相反地反而觉得作者看问题的角度比较局限，除此之外，浓浓的书生气，不知道作者是否有成功的资本配置和投资经历。话讲很累赘，同样的东西喜欢说好几遍，尽管还是有一些闪光点的。总体来说还算是本不错的书，但比起格拉沃姆的经验观点便差远了。
评分Greenwald提供了从投资者角度思考战略的方法，与管理学中的战略角度略有不同，可谓醍醐灌顶。看到评论有人质疑Greenwald没有实战经验我也是呵呵了
评分商业壁垒教科书
评分商业壁垒教科书
评分有一些想法很有洞见。more rounds to read
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