Strategic New Product Development for the Global Economy pdf epub mobi txt 电子书下载 2024

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Kono, Toyohiro/ Lynn, Leonard

Palgrave Macmillan

2007-4

280

$ 129.95

HRD

9780230001992

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发表于2024-11-11

Strategic New Product Development for the Global Economy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic New Product Development for the Global Economy pdf epub mobi txt 电子书下载 2024

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New Product Development is not just about developing successful new products. It is about developing new products that will make the company successful. New products have to be strategic. They have to draw on fast changing technologies. They haven to be based on global markets, ideas and technologies. In a world of hyper competition, firms have to constantly consider how well their product mix fit their strategies for today and the future. This may mean cutting products that have been closely identified with the firm. In this book, the authors present a blend of cases, original survey research, and theory to show the principles used by successful firms from Japan, the U>S. and Europe in developing new products and pruning those that can hold a company back.

Strategic New Product Development for the Global Economy 下载 mobi epub pdf txt 电子书