Management: The Basics provides an easy, jargon free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: planning effective business strategy to meet goals how successful marketing works how organizations are structured and function how to understand corporate finance what affects how people work and effective human resources management the importance of knowledge and culture This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有